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The free LightAudit is an introductory overview. The $59 bundle adds a full detailed visibility report and one-time, three-day profile optimization. We confirm the scope and your profile’s eligibility before arranging payment; a sample report is an illustration, not your actual findings.

After we confirm eligibility and scope, you grant the required manager access and approve the factual information and edits. We agree the start with you. Three days describes the work window, not a deadline for Google to publish changes or improve rankings.

The $59 bundle establishes a useful foundation through a detailed report and agreed profile edits. Some changes may help earlier, but three days is too short to judge long-term visibility or customer results. The three-day period is a paid work window, not a free trial or a test of long-term growth.

We recommend sustained work with Otto and reviewing progress over 3–6 months. Results and timing vary with your starting point, competition and location. This gives us a practical window to review completed work, visibility patterns and qualified inquiries, then adjust priorities. The 3–6 month window is our planning recommendation, not a Google benchmark, guaranteed payoff or minimum contract term. We agree scope and service terms separately.

No. We recommend Otto for sustained work, but it is optional and requires your explicit agreement. The $59 bundle stands on its own, with its report and work handoff. No automatic enrollment or mandatory upgrade. We confirm ongoing scope and terms before you decide.

We make agreed, eligible profile edits such as accurate business details, services and descriptions. Initial Google posts and supplied media are agreed within scope; we also set review-reply tone and approvals and walk through review-request tools. The handoff identifies completed actions, anything awaiting Google’s review and recommended follow-ups. Website rebuilding, directory work, suspension appeals and reinstatement are outside the bundle.

No. Do not send passwords or sign-in codes. The free audit does not require account access from you to PLS. For approved optimization, you invite us with the appropriate manager access. You keep ownership of your profile.

The optional $499/month Otto Local Visibility plan starts with a three-day free trial and collects a payment method at signup. It renews automatically after the trial unless canceled before the trial ends. This is separate from the $59 Foundation’s three-day paid work window. Online checkout is not active yet; contact PLS for billing and cancellation help.

If you choose $499/month Otto care after the $59 bundle, the full $59 is credited to your first paid monthly invoice after the three-day free trial: $440 for that first paid month, then $499/month. It never applies to the trial’s $0 invoice. Eligibility is verified against the prior purchase. The bundle does not enroll you automatically. We agree the ongoing scope, posting cadence and service terms separately.

Some changes can trigger review or reverification. We confirm access and eligibility before starting and identify any unresolved dependency in the handoff. Google controls approval and timing; the bundle does not include reinstatement or a guarantee that every proposed change will be accepted.

The one-time service ends after its three-day work window. You receive the report and work handoff. It does not include continuing management or ongoing dashboard access. We recommend continuing with Otto for sustained care. You can also use the recommendations yourself; there is no automatic enrollment.

No. Location, competition and Google’s systems affect visibility. We focus on accurate information, useful content and the improvements we agree with you. Completed work and changes in search performance are reported separately.

Yes. Google provides Business Profile at no charge. PLS is an independent service provider charging for the report, optimization and optional management. You retain ownership.

We confirm feature availability and your care scope before activation. Review-request emails need a connected Gmail or Google Workspace inbox. Social publishing needs authorized Facebook Business Page, Instagram or LinkedIn Business Page connections and shares the same post across connected channels. Media work needs approved, usable images; YouTube publishing needs channel-owner access. Monthly keyword checks are snapshots; extra scans, directory citations, website work and advertising are separate.

We support honest feedback and helpful responses within your approved scope. No incentives, filtering requests to happy customers or telling customers what to write. Replies on your behalf require your permission.